Journee appoints Muhammad Hamza as New Business Director in Dubai, driving new business strategy and leading regional growth in the Middle East and North Africa (MENA). With Dubai aiming to become one of the top 10 Metaverse economies globally and create more than 40,000 virtual jobs by 2030. Hamza is expected to support Journees MENA-based clients with unlocking the potential of the Metaverse.

Journee has opened its first-ever Metaverse hub in the United States, located at NeueHouse in Madison Square, New York City. This marks a significant milestone as the company will expand its business footprint in the US region while offering cutting-edge technology to businesses far and wide.

BMW Group impresses CES visitors with their new vision vehicle, the iVision Dee, and a creative immersive virtual space called Joytopia, featuring island-hopping through a Las Vegas-inspired environment. This marks BMWs second collaboration with Journee, highlighting their ongoing commitment to exploring the commercial potential of the virtual spaces. Visitors from around the world were able to experience the launch via their smartphone, tablet, or PC, demonstrating accessibility as a key advantage of leveraging the virtual space. The collaboration with Journee brings recognition of their success at the previous IAA Mobility International Motor Show, emphasizing the fusion of the virtual experience with genuine driving pleasure that is the future of BMW.

Linda Stannieder has been appointed as Journees new Chief Strategy Officer, bringing extensive experience in future technologies and branded environments space to the growing Metaverse company.

HM partners up with Journee to create The Metaverse Design Story, a collection of pieces that showcases a combination of high-fashion and virtual reality in a novel yet hyper-realistic way via its immersive Metaverse platform. HM's move towards the metaverse emphasizes the importance of creating innovative touchpoints in the future of eCommerce, linking virtual and physical worlds and engaging customers in memorable, playful encounters that convert to real-world sales.

Journee is honored with two bronze awards for their work on the HM Virtual Showroom and Meta Festival at the 12th Annual Lovie Awards, recognizing the Best of the European Internet. The awards highlight Journees innovation in creating retail experiences and hosting large-scale virtual events in the Metaverse, signaling the potential for fresh novelty and global accessibility.

Witness the groundbreaking fusion of music and style as HM presents BGYO Celestial Spaces in the HM Virtual Universe on JourneeX. Experience the captivating performance by beloved Filipino boy band BGYO, accompanied by a fashion-forward collaboration with Dont Blame the Kids (DBTK). The event garnered global attention, earning an unprecedented NPS score of 98.2 and trending on Twitter in the Philippines.