Trends lean in to Metaverse innovation
Forbes’ Retail and Brand Culture editor, Katie Baron, gazed into the crystal ball and predicted the eight key Metaverse trends on the horizon for 2023. .
A running thread throughout focused on the presence of innovative technologies, namely all things Metaverse, Web3 and NFTs. Interestingly, these trends were highlighted in intersection with the topics of our times, namely sustainability, diversity, and well-being.
On proving the Metaverse’s viability and relevancy against the current global ‘constant crisis’ (‘permacrisis’) backdrop, Baron notes, ‘‘Long-term opportunities remain very real and investment worthy. Two consistent queries (Can it deliver ROI? Is it what the world really needs right now?) will make 2023 an especially interesting year.’’
Journee named as distinguished white label provider
Front and center of the discussion was the evolution of ecommerce, and finding innovative ways to shoehorn innovative technology into virtual shopping experiences. Baron says, ‘‘Consider the ‘spatial web’ as the logical progression for ecommerce, with proprietary brand worlds promising better engagement metrics than trade e-tail thanks to the more exploratory nature, trackable interactivity, and promise of personalization. Look to white label concepts from world builders including Journee, which is bringing cinematic-grade aesthetics to fully CRM-connected, user-adaptable brand environments (see its collabs with H&M and Vogue Business).’’
H&M - Virtual Showroom
A shop window, catwalk, meeting point, event space and business hub — find out how Journee reimagined the future of retail experiences.
Vogue Business - The Metaverse Experience
In their first foray into virtual events, Vogue Business partnered with Yahoo and Dept to showcase the state of global digital fashion on Journee’s platform — find out how we made virtual fashion accessible in the Metaverse.
Gamification, token-gating and utilities set to drive brand engagement.
Key avenues for high-potential innovation included gamification, token-gating, and granting customers ‘utilities’ (giving access, perks, and rewards on an ongoing basis) as a way to “keep the brand-fan spark alive.’’ Here lies a classic brand tactic — exclusivity — “where only special tier owners can open doorways into the most desirable nooks of its branded metaverses.”
Read the full piece here.
Get to know Journee, the leading force of the immersive web
Other ArticlesShow all
Journee hosts third edition of SOIREE XD at its Headquarters in BerlinPublished 26 May 23
H&M Delights Metaverse Concert-Goers With Virtual ConcertPublished 28 October 22
Featured in Forbes: Potential Value For Your Company In The MetaversePublished 20 July 23
Nicolas Votano Joins the Journee team as Chief Revenue OfficerPublished 4 May 23
Erika Lang Appointed New Head of the AmericasPublished 1 August 23
Linda Stannieder Joins Journee as CSOPublished 6 January 23
World's First Immersive Online Shopping Experience - Clinique Virtual LabPublished 21 March 23
Journee and H&M won big at the American Metaverse AwardsPublished 11 April 23
Journee x ChatGPTPublished 18 April 23
Forbes Recognizes Clinique Virtual Lab as A Winning Formula For Web3 RetailPublished 24 March 23
Art Directors Club awards innovative BMW streaming platform JOYTOPIA.Published 2 June 23
Journee Opens New Office in New York CityPublished 10 February 23
BMW takes center stage at CES 2023Published 31 January 23
Fighting The Plastic Crisis: OceanDetox By WWF Germany & SavespeciesPublished 21 April 23
Journee Opens New Global HeadquartersPublished 13 June 22
Blockchain in the immersive web: Journee x Venly is here to redefine the future of web3 iCommercePublished 2 August 23
Journee shines at the Webby Awards 2023, winning six prestigious awardsPublished 26 April 23
Journee celebrates industry accolades at Lovie AwardsPublished 24 November 22
Web3 Night Attracts Industry Movers and ShakersPublished 12 May 23
Joern Barthel Appointed New Chief Technology OfficerPublished 8 May 23
Vogue Business - Showcasing the future of digital fashionPublished 15 May 23
Muhammad Hamza Appointed New Business Director DubaiPublished 14 February 23
Highlights from the Vogue Business Metaverse AtelierPublished 10 May 23
High Fashion Meets Virtual Fantasy In H&M’s Metaverse Design StoryPublished 7 December 22