Navigating the Future
Unlock a new era of experiences with Immersive Solutions that target next-generation customers.
Automotive brands are seizing the chance to transform customer connections and optimise operations in a whole new way thanks to immersive web applications.
Automotive’s Immersive Potential
The future of automotive is digital. Take a closer look at emerging trends.
- 59%Of consumers are interested in buying a car through an online process.
- $16.5BEstimated metaverse market value for the automotive industry by 2030
- 90%Of car buyers research online, before they even visit a showroom
The scope of the immersive web spans across the automotive value chain
Prototyping and R&D
Digital twins & natives, Collaborative design, Virtual design review, Virtual simulation, Product testing in simulation
Virtual assembly line, Augmented assembly instructions, Augmented quality assurance, Remote inspection for quality control
Training & Development
Simulation training, Product training, Expert coaching, Facility equipment training, Safety product training, Expert capture
Sales & Marketing
Virtual catalogs, Augmented marketing ads, Shared VR-based selling, Virtual and remote test drives
Virtual showroom walkthroughs, Product customizations, Augmented user manual
Vehicle diagnosis on digital twin, Augmented maintenance, Virtual visit by customers at service centers
Your key to succeed in the immersive web
Use JourneeX to build and host your immersive web experience and if you need support, our team has a proven track record of delivering excellence, made up of seasoned Unreal developers and inventive producers that strive to push boundaries in immersive solutions and digital spaces, all by working closely with your team.
Top Impacts in Automotive
Global Brand Reach
With their boundless potential, immersive experiences enable organizations to forge profound connections with global consumers and expand brand awareness.
Automakers can offer their customers new experiences in a new space. Buyers can now engage in a simulated environment, experiencing virtual test drives and car customization.
Automakers can foster collaboration through customers and employees alike, creating synergy that moves throughout the value chain and into the markets.
New Revenue Streams
The possibilities for revenue streams are endless. For example, automakers can sell virtual goods connected to their vehicles.
Leverage virtual showrooms and virtual dealerships to cut down on inventory or physical showroom management.
In automotive, efficiency is paramount. Immersive web tech can support manufacturers in optimizing their operations, streamlining prototyping, and improving safety and quality control.
From Industry Pioneers
“Automakers looking to thrive in a world with a rich metaverse [...] will need to consider digital vehicles as important opportunities to create valuable assets, expand and diversify revenue streams, and grow brand equity.”Katrin ZimmermannManaging Director of TLGG
Automotive Use Cases
New Revenue Models
Expand your business with next-generation payment options through NFTs as proof of ownership, digital wallets, and even crypto payments.
Virtual Test Drives
Automotive brands can offer realistic test drives in virtual spaces, helping consumers get a better understanding of the vehicle beforehand and improving conversion.
Co-Creation & Loyalty
Forge lasting connections between automotive brands and customers through collaborative design experiences, loyalty programs, and more.
Pioneer a world where troubleshooting and vehicle repairs are made effortlessly through the power of technology like AR-enabled diagnostic processes.
Invite customers to dive into the world of automotive engineering through interaction with detailed 3D models, creating an educational and engaging experience.
Enable efficiency at every turn. Immersive technology helps automotive companies simulate environments and processes for automotive development.
Immersive simulations can help employees enhance their skills and practice in a risk-free environment, while vehicle testing can be done in a variety driving scenarios and conditions
New ways of interacting with your customers, building a community through token gated (NFT) access to (online) events and adding layers of exclusivity for superfans through soul bound tokens.
Immersive and interactive or gamified experiences for customers when it comes to buying and owning cars. From virtual showrooms to virtual test drives, customers can explore and customize cars in amore engaging way than ever.