The Future of eCommerce is Immersive
Immersive commerce paves the way for brands to captivate customers in a more enthralling and immersive way.
In-experience, click-to-buy interactions facilitate the direct monetization of digital assets and tangible products.
Business Potential of Immersive Commerce
I-commerce (immersive e-commerce) is shaping the buyer’s journey across a variety of touchpoints.
- 60%Of consumers believe that shopping in virtual worlds will become the norm in the future.
- $2TThe expected global retail e-commerce market value by 2030.
- 80%Of retailers think in five years time, most e-commerce retailers will have built immersive shopping experiences.
Your key to succeed in the immersive web
Use JourneeX to build and host your immersive web experience and if you need support, our team has a proven track record of delivering excellence, made up of seasoned Unreal developers and inventive producers that strive to push boundaries in immersive solutions and digital spaces, all by working closely with your team. Discover more iCommerce insights, strategies and how-to's in the ebook.
Top Impacts in iCommerce
Create a world where retail and shopping experiences aren't confined by physical boundaries. With models like Direct-to-Avatar (D2A) and 24/7 AI-powered customer support, brands can increase retention rates and customer satisfaction.
Understand your shoppers in a more informed way. Immersive retail generates significantly more consumer data points in a privacy-preserving manner.
Immersive digital retail experiences effectively diminish return rates, as customers can explore a 3D product catalogue and try on with AR before finalizing their purchases.
Digital shopping not only curbs the energy consumption linked to tangible production, but also contributes to minimizing return rates through immersive shopping.
Virtual shoppers will be more engaged than ever. Create engaging experiences that extend far beyond the sale with token-gated member clubs and Soulbound Tokens help amplify interaction with devoted superfans.
Increased Operational Efficiency
Immersive shopping provides an unprecedented level of visibility into processes and systems, paving the way for more efficient manufacturing and operations.
iCommerce Use Cases
The immersive web is transforming the way customers interact with brands. Think real time (AI) chats, buy now buttons in-experience, all while engaging in an immersive world.
New Phygital Products
Retailers can capitalize on digital-only assets such as AR wearable, product try-ons, and NFTs.
NFTs can serve as authentication for purchasing or entry into exclusive virtual clubs. This will change and expand payment processes and immersive meet-ups.
Brands are uniquely positioned to promote and expand customer loyalty in the virtual world through special events or clubs for superfans.
Virtual shoppers will have the opportunity to login with wallet or email, facilitating a privacy-friendly way to store and access payment methods.