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Journee created a BMW metaverse “game” to challenge your mood – focus, calm and, of course, joy.

CES is the stage where the world’s biggest brands showcase their latest technology innovations while industry leaders and thinkers address the most technologically relevant issues. BMW joined the conference to exhibit their vision for automotive’s future by expanding on the world of Joytopia. The BMW Joytopia metaverse that Journee previously created for IAA was completely redesigned with a new concept for its introduction to CES. so that they may use it for their many planned campaigns. We have already come a long way on the road to having a digital soul in every BMW. The highlights at CES 2022 will show how much further we intend to go.