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Opening up the art world to a world of new ways to appreciate contemporary creations in a warped environment.

NFTs are not new, with artists experimenting with them since 2015. But the conversation and interest around NFTs, crypto, blockchain technology and the metaverse have taken off with the start of the new decade. Yet, with the art industry being traditional by nature, its community’s trepidation has them falling behind and missing a revolutionary opportunity.

Galerie Nagel Draxler paired up with curator Kenny Schachter to bring about NFTism with the goal of introducing artists, galleries and connoisseurs to the benefits of NFTs. Bringing the metaverse to Art Basel Miami Beach for the first time in its history, NFTism was showcased in the Journee metaverse with Zaha Hadid Architects contributing their architectural designs whilst presented in the physical world.

NFTism took a big step toward closing the gap between digitalisation and traditional art with the numerous visitor engagements and conversations over the course of the event. Never before had there been a digital art showcase at historically traditional Art Basel Miami Beach, the largest art show in the world. The metaverse was a big hit across social media, drawing interests from artists, architects, galleries, and firms.

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