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Global Gateway by the European Union

#WhoWeAre

Client: European Union
Year: 2022

#WhoWeAre: a campaign for people and their stories

The EU is stepping up to help close the global investment gap with their latest initiative: Global Gateway

This contribution is fully in line with the G7's commitment to creating a transparent and ethically responsible partnership to address global infrastructure needs. Not only does Global Gateway align with the United Nations 2030 Agenda and Sustainable Development Goals, but it also fully supports the Paris Climate Agreement.

With a focus on sustainable, high-quality projects that cater to the needs of partner countries, Global Gateway ensures long-term benefits for local communities.

Brief

The Global Gateway is an initiative by the EU that aims to uplift and improve digital, education and healthcare systems worldwide.

With sustainability and reliability at its core, this project aims to create stronger connections between people and our planet. By tackling pressing global issues such as climate change, better health systems and global competitiveness, the Global Gateway is making an impactful difference. It's an extraordinary effort to create a better future for all.

Solution

It’s all about storytelling!

With the #WhoWeAre campaign, the EU is now able to share the results of successful cooperation with its partner countries. In the Metaverse space developed by Journee, 4 heroes from 4 different countries around the world show the positive influence of the EU initiative on their communities.

Think globally, act locally!

Success

The EU's Global Gateway #WhoWeAre campaign celebrated successful cooperation and infrastructure building with partner countries.

The campaign garnered impressive engagement, with an average user duration of 6.53 minutes and a total of 78,627 users and 151,186 views.

  • 6.53
    Minutes average visit duration
  • 78,627
    Users
  • 151,186
    Views

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What they say about us

  • “We are very happy to support and shape the Global Gateway Initiative as a partner of the EU. The digital platform in the Metaverse makes it possible to experience the results of the initiative and motivates to start further efforts. Europe and the world are once again an important step further connected.”

    Thomas Lorenz
    Co-Founder & CEO Journee

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