Bringing together the H&M Global Music Hub, the H&M Beyond team, H&M Marketing Philippines, and the world-famous boy band BGYO for a one-of-a-kind virtual concert experience. Millions of fans from all over the world were able to access and enjoy the spectacular show for free. The concert was a true celebration of music, as BGYO performed their biggest hits and wowed the virtual audience with their dance moves and electrifying performances.

Today artists are beginning to realise the untapped potential of virtual concerts.
Together with Journee BGYO paved the way for other pop stars to explore this new frontier and engage with their fans at a whole new level.

Fans were treated to a stunning visual experience that was designed to be both immersive and interactive, blurring the lines between reality and virtual reality.

The event also showcased the potential for brands to use the Metaverse as a platform for marketing and engagement with their customers. H&M's partnership with BGYO and Journee demonstrated their commitment to innovation and their ability to stay ahead of the curve.

In short, the H&M x JOURNEE virtual concert was a game-changer in the music industry, pushing the boundaries of what is possible with technology and setting a new standard for virtual events.