Showcasing the state of global digital fashion in the Metaverse
Due to ethical awareness and artificial intelligence, the fashion industry has paved the way for digital fashion to be introduced with more technology like virtual dressing rooms, showrooms, gamification and digital fashion design. This evolution calles for more education, technological progress and best case scenarios around digital fashion to create meaningful user experiences and journeys.
Curated by the industry leader Vogue Business, the world’s most influential digital fashion designers are now able to present pieces in 3D for the first time on the platform of Journee.
Create a digital event with Epic Games that will be accessible by Vogue Business members only who can exclusively explore the process of creating, wearing and selling digital fashion.
Design an extraordinary experience to showcase the potential for fashion within virtual worlds and digital clothing for an audience of executives across fashion, beauty and technology.
A unique virtual space in which visitors can experience a curated presentation of three-dimensional digital fashion, learn directly from leading digital designers and network with other members throughout the latest iteration of the immersive world, hosted on Journee.
7 larger-than-life, high-fidelity garments offer visitors the chance to view the intricate detail and versatility that is possible with digital design. Many exhibits are narrated by the designers themselves via spatial audio showers.
Visitors can explore pieces from digital fashion platform Dressx, including a special limited edition jacket that has been created in collaboration with Vogue Business.
In addition to the PR effects, 1200+ visitors, from all around the world visited and average length of stay in the environment was 21 minutes.
A key tenet of journalism is to show, not tell. The goal of this experience is to showcase the potential for beauty and fidelity within virtual worlds and digital clothing for an audience of executives across fashion, beauty and technology. If you saw the highlights from the last time, you’ll know that this doesn’t look like a childhood video game, and it’s definitely not your standard business conference. This time, it’s even better.Maghan McDowellSenior Innovation Editor, Vogue Business
For us at Journee, Fashion is one of the key industries that we are enabling to enter the Metaverse. Therefore we’re very proud to host the Vogue Business Metaverse Atelier with Epic Games. With this experience we set a new standard on how to make virtual fashion accessible in the Metaverse. Pushing the boundaries of creativity and tech for leading brands like Vogue Business is at the core of our values at Journee.Thomas Johann LorenzCo-Founder & CEO Journee
We are pleased that by working with Vogue Business, we can provide a stage in the Metaverse to the pioneers of digital fashion.Christian Mio LoclairCo-Founder & CEO Journee
BMW Joytopia at CES
Part two of Journee's metaverse experience for BMW was completely redesigned and architected to create "Dimensions of Real." During CES in Las Vegas, people could engage in a guided game and learn about BMW's new, in-car system by racing, relaxing, and dancing like everybody's watching.
- Case Study
Between the ongoing pandemic and surge of metaverse conversations, Journee and Dept Agency decided to partner together to create a platform for innovators and thought-leaders to speak on the topic. The Meta Festival was born as a physical event but live-streamed to the virtual world.
#OceanDetox by WWF
The first metaverse for a good cause. On the occasion of World Cleanup Day on September 17th 2022, WWF Germany, Savespecies and Journee opened the first digital exhibition with a purpose called #OceanDetox in the Metaverse: A virtual space accessible from around the world to support the real world.
- European Union
Global Gateway by EU
Global Gateway as an EU initiative that strives to improve digital, education and healthcare systems worldwide. European Union in partnership with mc Group and Journee, launch Global Gateway #WhoWeAre - in a new creative metaverse platform. The successes of this initiative can be shown, told and made accessible in an interactive way.
BMW Joytopia at IAA Mobility
The future doesn’t wait - not even for the automotive industry. Joytopia is a completely digital brand world that permits intensive interaction and dialogue with the audience and is accessible in full HD resolution on end devices of any kind, regardless of whether PC, tablet or smartphone, free of charge and without registration.