Innovative first-to-market omni virtual lab experience
In Clinique's latest launch we take a look at Clinique's new virtual retail beauty experience 'The Clinique Lab' in partnership with Journee, offering a completely new way for visitors to take part in a Metaverse-enabled shopping experience.
Visitors to the platform are able to interact with the products and brand in a way they’ve never experienced before. They can browse and purchase products directly in the virtual shop, with exclusive offers, and get live answers to their questions through the chatbot with language integration. With this cutting-edge platform, Clinique together with Journee is revolutionizing the way people shop for cosmetics, offering a unique and engaging experience that goes far beyond traditional retail and into the commerce of the future.
Step into the future of immersive commerce!
Journee’s role in this project was very simple to reinvent the Lab and to help Clinique tell their story in a multi-sensory, immersive way. For Clinique It’s not enough to create great skin. They want to build a better world for skin to live in. Grounded in the latest science, they continually revisit and evaluate how to formulate products, all while holding themselves to high standards of sustainability and safety.
Journee helped Clinique carve out a space where the real and virtual worlds could coexist, connecting with the customer on multiple levels, and providing a novel yet enjoyable shopping experience. With custom made avatars, visitors can explore six different spaces, including a museum spotlighting the brand’s history and a skin school offering both video tutorials and interactive diagnostics with customized skincare solutions developed in real time by expert consultants.
New virtual retail experience
“Gen-Z and desktop are not a good mix,” said Clinique VP of e-commerce Emmanuel Rousson, adding that the mobile experience is much “more immersive” and the navigation “more efficient.” Users can jump between zones in one click in either format.
As visitors explored the Clinique Lab experience, they could collect bubbles, redeemable for a special offer code during checkout. What sets this initiative apart from others is that it can be accessed from any internet-connected device, at any time and from anywhere, without the need for a headset.
Designed to be mobile-first, Clinique Lab offers a seamless and immersive experience that is optimized for smartphones and tablets.
Both new and familiar visitors can access the platform year-round and enjoy refreshed content for major brand moments.
Other ArticlesShow all
Journee and H&M won big at the American Metaverse AwardsPublished 11 April 23
Art Directors Club awards innovative BMW streaming platform JOYTOPIA.Published 2 June 23
Fighting The Plastic Crisis: OceanDetox By WWF Germany & SavespeciesPublished 21 April 23
Journee shines at the Webby Awards 2023, winning six prestigious awardsPublished 26 April 23
Web3 Night Attracts Industry Movers and ShakersPublished 12 May 23
Vogue Business - Showcasing the future of digital fashionPublished 15 May 23
Highlights from the Vogue Business Metaverse AtelierPublished 10 May 23
Journee hosts third edition of SOIREE XD at its Headquarters in BerlinPublished 26 May 23
Featured in Forbes - Predictions For A Permacrisis: Brand Strategies & Big Ideas For 2023Published 29 May 23
Nicolas Votano Joins the Journee team as Chief Revenue OfficerPublished 4 May 23
Linda Stannieder Joins Journee as CSOPublished 6 January 23
Journee x ChatGPTPublished 18 April 23
Journee Opens New Office in New York CityPublished 10 February 23
Journee Opens New Global HeadquartersPublished 13 June 22
Journee celebrates industry accolades at Lovie AwardsPublished 24 November 22
Joern Barthel Appointed New Chief Technology OfficerPublished 8 May 23
Muhammad Hamza Appointed New Business Director DubaiPublished 14 February 23
High Fashion Meets Virtual Fantasy In H&M’s Metaverse Design StoryPublished 7 December 22
H&M Delights Metaverse Concert-Goers With Virtual ConcertPublished 28 October 22
Featured in Forbes: Potential Value For Your Company In The MetaversePublished 20 July 23
Erika Lang Appointed New Head of the AmericasPublished 1 August 23
Forbes Recognizes Clinique Virtual Lab as A Winning Formula For Web3 RetailPublished 24 March 23
BMW takes center stage at CES 2023Published 31 January 23
Blockchain in the immersive web: Journee x Venly is here to redefine the future of web3 iCommercePublished 2 August 23
Welcoming Diego Borgo to the Journee TeamPublished 10 October 23
Ilgi Evecan Duran appointed Head of Global Strategy for JourneePublished 10 October 23
Neil Coleman appointed as Journee’s Chief Operating OfficerPublished 17 October 23
Journee Unveils Mstylelab, a Macy’s Digital Shopping AdventurePublished 17 October 23